The foundation of NAIFA has a remarkable history.

Will G. Farrell was co-founder of the Life Insurance Committee of the L.A. Chamber of Commerce. He was distinguished throughout his life of dedicated service to the public welfare without expectation of reward. In recognition of his renowned career in the life insurance business and his years of devotion to public service, Title Insurance and Trust Company in 1949, donated the Will G. Farrell Public Service trophy to the Life Insurance Committee of the L.A. Chamber of Commerce.

In 1974, a full sponsorship was assumed by the Los Angeles County Chapter of the Society of Financial Service Professionals (FSP) – formerly the American Society of CLU and ChFC, Los Angeles Association of Insurance and Financial Advisors (formerly Life Underwriters) and the L.A. General Agents and Managers Association (GAMA).

Now the Award is hosted by the Los Angeles County Chapter of the Society of FSP and NAIFA Los Angeles in a joint partnership for one of the most prestigious Awards in the Financial & Insurance Sector. Held each year on the 3rd Thursday of the month of February, it also includes the Agents of the Year Awards.


The trophy may be awarded only once each year to a member of the life insurance industry in Southern California or someone closely associated with the life insurance industry in the State of California who is distinguished in his/her own industry and who has given distinguished unselfish service to others in or out of the industry and shown a willingness to contribute volunteer effort in the community at large.